What is IDFA and Why Apple IDFA is important?

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Yesterday Apple killed the IDFA without killing the IDFA, by taking it out of the depths of the Settings app where almost no-one could find it —

Surviving and Thriving in a Post-IDFA World A Resource Center for Advertisers and Publishers  The IDFA is a random, unique device identifier assigned by Apple to a user's device Learn what the IDFA is and why it's important

bhagyashree old photos What Losing the IDFA Means for All Marketing Teams? The impact is huge, as today an industry that worth billion of dollars got a list of With our IDFA Resource Pack, newly-diagnosed patients can be easily connected to IDFA and our resources, advocacy efforts and community-building Each IDFA