Death to IDFA and What It Means for Mobile Apps and Advertisers

Opting out means that IDFA won't be available for a specific app Only if the user changes their mind and turns on tracking for this app

An IDFA is a unique device ID that Apple assigns to every iOS device, which enables advertisers to monitor users' engagement with their ads, and keep track of

idfa meaning First, developers checked if marketing tools besides IDFA fall under Apple's definition of not-so-private For instance, initially many

what is idfa This means the IDFA gives users more choice and control over their privacy while fulfilling the need for advertisers to accurately attribute